Building a good-looking online shop is very good, but it is good to also think about popularizing it. One of the easiest ways to do that with ZenCart would be to use Meta Tags. Chek out how:
1. Login to your ZenCart Admin Backend
2. Go to Categories/Products section
3. Locate desired item and click on the icon, that looks like the BMW logo
4. On the new page you fill your Meta Tag keywords and descriptions
5. Update and that’s it!
Note that for best results, you should always put relevant keywords and descriptions to your products.