Search Engine Optimization (SEO) is a process of optimizing your website so that search engines like Google, Yahoo or Bing can index and show your or other content such as videos and local listings ranked based on what the search engines consider most relevant to users. The main purpose of SEO is increasing the likelihood of your website coming up on the first pages of an online search, when a potential visitor is looking for content that your website is related to.
This optimization can easily be achieved and the different site-building scripts offer different ways to do it, mostly through plugins or extensions. Usually the most famous and optimal settings to have a decent SEO include writing Meta Titles, Meta Descriptions and quality unique content in all of your posts; creating a sitemap for your website; and building a steady amount of quality back links to your site by commenting on other related websites or forums. Creating Social Media accounts for your website or business is always a good idea and can benefit your SEO a great deal.
As a whole, we recommend you to check out what are the various ways to improve your SEO about the specific script you are working with. You find out more at our SEO section in this Knowledge Base.